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Havas Media Hong Kong

Welcome to Havas Media

At Havas, our purpose is to make a meaningful difference to the brands, the businesses, and the lives of the people we work with. We make your brand mean more, by helping you to outsmart the competition and put your customers first.

Havas Media is built on the belief that people make the difference. We unlock sharper insights, strengthen your data thread from strategy to execution, and get you closer to people — connecting customer journeys across media, content, e-commerce, digital and data services to deliver better business outcomes.

What We Do

From the first strategic insight to the last impression delivered, we run the full media value chain — across every channel that matters in Hong Kong and beyond.

Strategy
Strategy

Media Strategy

We design media strategies grounded in audience insight, category context and clear commercial outcomes. Powered by our ConvergedAI operating system, we identify where your brand can play, win and grow.

  • Audience & category analysis
  • Channel role & investment strategy
  • Communications architecture
  • Test, learn & scale frameworks

Planning
Planning

Media Planning

Integrated, channel-agnostic media plans that connect every touchpoint along the consumer journey. We use AI-assisted planning tools and proprietary reach & frequency models to optimise outcomes.

  • Cross-channel media plans
  • Reach, frequency & impact modelling
  • Journey & touchpoint mapping
  • Budget & ROI optimisation

Buying & Investment
Buying & Investment

Media Buying & Value Trading

Best-in-class media buying backed by Havas's global scale and Hong Kong market expertise. Our investment team negotiates rate, value and added-value benefits that stretch every dollar of working media.

  • Local & regional media buying
  • Value trading & added value
  • Rate benchmarking & audit-ready reporting
  • Vendor & publisher partnerships

Data & Insights
Data & Insights

Audience Intelligence & Data

Sharper audience understanding through ConvergedAI, first-party data activation, and bespoke research. We connect data sources into a single thread, from segmentation to activation.

  • Audience segmentation & personas
  • First-party data & CDP activation
  • Custom research & surveys

Offline Media
Offline Media

Offline Media

From iconic outdoor placements to TV breakthroughs and high-impact print, we plan and buy across every offline channel in Hong Kong. We combine traditional reach with modern measurement to prove impact.

  • TV, Radio & Cinema
  • Out-of-Home & MTR
  • Print & Magazines
  • Sponsorships & partnerships

Online Media
Online Media

Online Media

End-to-end online media activation across digital display, video, programmatic, CTV, social and search. Built on a single data spine to ensure every impression contributes to your business outcomes.

  • Digital display, video & CTV
  • Programmatic & DSP trading
  • Paid social & search
  • Digital audio & podcast

Content & Partnerships
Content & Partnerships

Content & Media Partnerships

We unlock media partnerships that go beyond the rate card — bespoke content, branded entertainment, co-creation and integrations with publishers, broadcasters and platforms across Hong Kong and APAC.

  • Branded content & co-creation
  • Publisher & platform partnerships
  • Sponsorships & integrations
  • Influencer-led activations

Measurement
Measurement

Measurement & Effectiveness

We measure what matters. From custom dashboards to attribution and Marketing Mix Modelling, our analytics team turns campaign data into clear business insight and forward-looking optimisation.

  • Custom KPI & dashboard design
  • Attribution & incrementality
  • Marketing Mix Modelling (MMM)
  • Brand & campaign effectiveness

Our Clients

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