Performance Marketing
&
E-commerce
We partner with our clients to strategically tackle their digital challenges through our full-service performance marketing & e-commerce ecosystem. From consultancy on building an e-commerce operation via Havas Market, to activating campaigns across every paid media touchpoint, to optimising visibility in both traditional and AI-driven search — we empower consumers across their entire shopping journey and generate incremental business for our clients.
A complete suite of performance and e-commerce capabilities, delivered by specialists and powered by data, technology and creative.
We help brands rank in traditional search engines and get cited, recommended and discovered across leading AI answer engines including ChatGPT, Claude, Gemini, Perplexity and Copilot. Our team combines technical SEO, content strategy and Generative Engine Optimisation (GEO) practices to future-proof your organic visibility.
Capture high-intent demand with paid search campaigns built on rigorous keyword strategy, audience segmentation and bid automation. We deliver efficient cost-per-acquisition at scale across Google, Bing and emerging AI-search ad platforms.
We design and activate paid social campaigns that drive both awareness and conversion across Meta, TikTok, LinkedIn, Xiaohongshu, YouTube and more. Powered by audience insight, creative testing frameworks and full-funnel measurement.
Our programmatic specialists buy display, video, audio, CTV and digital out-of-home through leading DSPs. We combine first-party data, contextual targeting and creative optimisation to deliver brand and performance outcomes side-by-side.
Win the digital shelf across Amazon, HKTVmall, Tmall, JD, Lazada and Shopee. We manage sponsored placements, store optimisation and full-funnel retail media activations to drive sales velocity and category share.
Scale acquisition cost-effectively through curated affiliate, publisher and influencer partnerships. We manage end-to-end programmes including network selection, partner recruitment, commission strategy and fraud protection.
Understanding your audience and campaign data is essential for digital success. We build the data foundations that drive growth — from tagging, tracking and consent management to attribution modelling and incrementality testing.
Bespoke automated reporting dashboards that turn campaign data into clear, actionable business insight. We design data visualisations tailored to your KPIs, decision rhythms and stakeholders.
